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1407 Broadway Gets a Do Over

NEW YORK CITY—The property's latest owner, Shorenstein Properties, is conducting an extensive renovation and rebranding following its acquisition of the asset this past Spring.

By Rayna Katz | Updated on August 24, 2015

NEW YORK CITY—GlobeSt.com has confirmed that Shorenstein Properties has an ambitious plan for 1407 Broadway that includes a full renovation and rebranding. The company is investing $30 million to refurbish the Midtown office property, according to the Wall Street Journal.

SRS Real Estate Partners EVP and principal Patrick Smith, SVP Erin Grace and VPs Corey Zolcinski and Matt Ogle have been retained to market the building’s 33,000 square feet of retail space while CBRE vice chairman Peter Turchin and first VP Gregg Rothkin have been tapped to market the 1.1 million-square-foot asset’s office space, GlobeSt.com has learned EXCLUSIVELY.  The building’s lobby, retail stores, façade and entrance all are being redesigned.

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