IRVINE, CA—To succeed in retail today, you have to adapt. You have to be unique. You have to think outside the box on how you approach things. That is according to Ryan Chase, principal of S&A Management. Chase, who joined other panelists—and approximately 700 attendees—last week at RealShare Orange County said that the key to success is to make it more of a destination.

“The bottom line is to think outside the box and do something different because there isn’t a lot of character, culture, historic buildings etc. in Orange County,” he says. “Orange County is very cookie cutter.”  

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