SAN DIEGO—Companies involved in multifamily are focusing more on class-B product and value-add deals than ever now that the capital spigots are more open to purchasing and renovating these properties, the ConAm Group‘s EVP of property management Julie Brawn-Whitesides tells GlobeSt.com. Brawn-Whitesides recently joined the firm, as part of its strategy to increase its national multifamily property portfolio aggressively through both company-owned and third-party fee-management assets. We spoke with Brawn-Whitesides exclusively about her new post, trends in apartment management and dealing with renters’ amenities expectations.

GlobeSt.com: What are your main goals in your new role at ConAm?

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