MIAMI—As buildable land becomes scarce and foreign investors continue to move into the single-family segment, there is a dearth of affordably priced single family new construction. Yet while most homebuilders are targeting the investor with luxury construction, Central Communities is bucking this trend by focusing on infill development geared towards the end user.

As a result, Central is growing rapidly at a time when many competitors are retracting. While luxury building has been seen as the way to go this cycle, Central Communities' believes that targeting end users—rather than investors—is more sustainable over the long-term. There has been strong demand for single-family homes in Orlando in recent quarters on this front.

GlobeSt.com caught up with Deb Marton, director of sales at Central, one of South Florida's largest homebuilders and is a subsidiary of 13th Floor Investments, to get her thoughts on how homebuilders are responding to foreign investors in part one of this exclusive interview. Be sure to look for part two of this series in the days ahead.