Phoenix—Now that Hines has razed and recycled Elevation Chandler, the real estate developer is helping to usher in a new era of growth for the Southeast Valley. GlobeSt,com recently spoke with Chris Anderson, managing director and city leader of Hiines on Hines' latest project, Chandler Viridian.
In developing Chandler Viridian, Hines is bringing new life to an area near the Chandler Fashion Center that remained dormant for almost a decade. Chandler Viridian will include a luxury multifamily complex, a hotel, 240,000 square feet of class A office space, and retail options along with a pedestrian promenade to the Chandler Fashion Center.
GlobeSt.com: What attracted you to the former site of Elevation Chandler?
Anderson: The site is great real estate with built-in walkable amenities and easy access to major transportation corridors. The labor demographics for Chandler are outstanding, quality of life is strong, and the size of the project fits our portfolio.
GlobeSt.com: What is your vision for the development?
Hines: Our vision is to implement the master plan as approved by the City Council. We have already moved forward on three pieces of the project, which include installing the internal infrastructure, commencing construction of the Class A multi-family, and executing the sale of the hotel parcel to a great owner/operator. We see the retail phase taking shape in later 2015 and the Class A office moving forward in 2016.
GlobeSt.com: How is Hines ushering in a new era for Chandler?
Anderson: We believe that doing a true mixed-use project with four different product types in the Chandler area is somewhat new but how it is horizontally integrated is special. The fact that it will leverage the existing Chandler Fashion Mall assets by promoting a walkable community will hopefully provide a nice example for future mixed-use projects.
GlobeSt.com: What do you see for the future of mixed-use developments in the Valley?
Anderson: We believe this has always been a desire of our city planners to push for mixed-use projects but execution, experience, and strong sponsorship are keys to success. The consumer and employers want to see more of this integrated community space.
GlobeSt.com: How difficult is it to sell mixed-use as a project?
Anderson: It is challenging because you have different product types with different demand generators and different capital sources. What you learn in this process is to have great partners, buyers that see the vision, and a firm that knows how to capitalize and execute the vision as designed.
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