IRVINE, CA—Taco Bell is dropping the drive-thru, opening its kitchens and using technology to create a new experience as the brand expands into urban markets.
The new design focuses on simplifying and modernizing the restaurant experience and bringing forward an atmosphere as unique as the community in which it serves. The first of these restaurants—called Taco Bell Cantina—will open in the Wicker Park neighborhood of Chicago on Tuesday, September 22, and the second will open in San Francisco later this month.
Taco Bell claims a history of development innovation. Founder Glen Bell was an architectural pioneer who differentiated Taco Bell by designing each initial restaurant with easily identifiable mission-style architecture. Bell's legacy continues to drive the brand's vision today in creating a new restaurant concept that meets the needs of the next generation of Taco Bell fans.
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
