PHOENIX—In the student housing game, marketing is involved every step of the way, GlobeSt,com recently caught up with Lauren Melby, a marketing account executive for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing.
GlobeSt.com: What does creating a brand consist of?
Melby: Your community's brand is the foundation for a successful marketing strategy. Students need to identify with your community's brand and be proud to interact with it. Thus, it is important to keep in mind the necessary brand elements below when creating your community's brand strategy.
- Market research
- Competitive research
- Persona development
- Key messaging
- Brand pyramid
- Logo Design
- Brand Standards Manual
- Business ID Package
GlobeSt.com: When developing personas, which important factors should you keep in mind?
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
