MIAMI—Metropica. Like I said before, the name is intriguing and the project may be transformative.
Metropica is part of a vision to make an impact on Sunrise by creating an urban core and sustainable downtown for West Broward. Metropica aims to serve as a community hub and prototype for the suburban areas of the future. Some are comparing it Lincoln Road in the everglades.
GlobeSt.com caught up with Erick Collazo, vice president of development for Metropica Holding and John Larsen, president of CI Design, the designer of the project, to learn more about how they are working to attract Millennials. They also discuss what sets Metropica apart from other projects, like Sawgrass Mills.
GlobeSt.com: You've said you're designing for Millennials. What aspects are you incorporating that are targeted specifically for this demographic?
Collazo: Millennials are very tech-savvy and environment-conscious, and Metropica will fill those needs and more. We are fully Wi-Fi-enabled, using fiber-optic technology.
Our shuttle system appeals to members of this generation, who are forgoing cars in favor of public transit. Our sustainability initiatives include rainwater systems for irrigation, energy-saving light fixtures, electric vehicle charging stations and solar charging stations. And of course, our focus on leasing to entertainment and dining uses—this is a generation that eats out!
Larsen: Millennials are very comfortable with technology, very much interested in dining out, not particularly fond of driving, and very aware of the impact of development on the environment. That's why we have incorporated a shuttle—with digital signage at various kiosks—minimized parking into a single structure, and ensured that the commercial area can include multiple food choices, from quick service to fine dining.
The streets are wide enough to accommodate the turning radius of large alternative fuel buses. Millennials also tend to eschew the suburban 4-bedroom home—this is perfect for them!
GlobeSt.com: What will set Metropica apart from other projects such as Sawgrass Mills for example?
Collazo: Sawgrass is a great mall. We're building a community, one geared to the Millennials and aspirational shoppers, one that is connected to surrounding projects via shuttles. Metropica will be a true transit-oriented development, focused around a main bus station that also will link us to all of Western Broward County, further expanding the audience for our tenants. Our retail will not compete with the mall, focusing more on the boutiques that prefer a downtown environment, and fine restaurants.
Larsen: Sawgrass is a terrific project, and very much a landmark in the suburban retail mode—low, massive, with huge parking fields. We will complement that—tall, pedestrian, urban. And all of our residents undoubtedly will be regular shoppers at Sawgrass—we're making it easy to get there with a shuttle that will connect Metropica, not just with Sawgrass, but the nearby arena, corporate office park and more. We are embracing all of our neighbors to create a true community in Sunrise.
GlobeSt.com: What conveniences are you including?
Collazo: In addition to being fully WiFi-enabled throughout, Metropica will incorporate state-of-the art smart technology—residents will be able to control their air conditioning and other household functions from a smartphone. We're creating a network and app that will allow our residents to make dinner reservations and more at our restaurants. Our security systems will interface directly with the local police department, creating a safe downtown that everyone can enjoy. We're the prototype for the city of the future.
Larsen: I've mentioned some already. The shuttle bus certainly is among the one of the most significant, as it will allow residents to leave the car in the deck—if they own one at all—and dine, shop, et cetera. But our connection, pun intended, also extends to the world, as the development will be fully Wi-Fi-enabled. The kiosks at the various shuttle stops will offer bus schedules and other critical information. We've planned for charging stations for electric vehicles, solar charging stations, and multiple bike racks, parks and green space.
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