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SAN DIEGO—“Get used to how you tell people who you are and what you do…speak proudly.” That is advice from Anne Benge, president of Unisource Solutions, moderator of a CREW San Diego panel Wednesday night. GlobeSt.com was in attendance for the leadership series event, where five panelists talked about the importance of self-promotion, stories of success, meaningful mentors and more.

Benge said that it is interesting how goals change. When she first started working, she said her goal was going out to dinner and not worrying about making rent. Lauree Sahba, COO San Diego Regional Economic Development Corp., said that before 35, she thought that her job was to make as much money as possible and to move up the ladder as fast as possible. “I did those things, and I wasn't unhappy,” she said. But at the age of 35, she shed a lot of that pressure and it changed things. “Who I was before 35 in terms of my outlook on my career changed. I stopped caring what people thought. People always wondered why I wasn't the CEO and it is because I didn't want to be.”

Lindsey Back, CFO of J Public Relations, came from a very corporate world that was very structured, but she wanted to be part of a culture that supported her life, not just her professional life. “It isn't about watching the clock, but about what you are contributing to the company to make a difference.” Back said she now feels her life has a balance. “It is the fulfillment factor that is important.

And when looking for CRE space for a company, Carisa Wisniewski, office managing partner with Moss Adams, said it is important to build a space that accommodates the firm's future. “When you are looking for space, it is more about the environment you are providing for your people.”

When asked about mentors, Wisniewski noted that she believes in both formal and informal mentoring. “Ask someone, 'can you help me be better?'” she advised. “You have those people you meet and you think, 'wow',” she said, adding that it can even be a little thing about them that can help you become the best you can be. “Seek them out, but the important thing is to ask.”

Check back with GlobeSt.com in the next day or so where panelists chat more about introverts and extroverts and lessons learned from their failures.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.