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Ubering Your Retail Business

In this EXCLUSIVE column, Dr. Lance B. Eliot, global VP of Information Technology at Interactions, says that retailers traditional practices are about to be 'turned upside down and totally disrupted.'

By Natalie Dolce | Updated on September 29, 2015

“Retail is facing a dramatic shake-up due to the emerging on-demand economy.” So says Dr. Lance B. Eliot, global VP of information technology at Interactions. “And retailers need to beware of being Ubered, meaning that their traditional practices are about to be turned upside down and totally disrupted.”

Dr. Eliot tells GlobeSt.com that “The rising use of smartphones and mobile apps is encouraging shoppers to be digitally armed when they walk into a brick-and-mortar store, and they are happy to use the retailer for showrooming, allowing the shopper to be a lookie-loo that tries out physical products, but then does on-line shopping to either make the purchase online or find another nearby store that carries the same product for a lesser price or with a better variety.”

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