ATLANTA—It's no secret that Midtown is Atlanta's top performing market—and it's also no secret that the technology sector is driving strong momentum in that submarket.

Midtown is the fastest growing area in Atlanta, expanding at 3.4 times the city average, with 68% of the residents being college educated, according to research from Trillist Companies. Midtown is a premier office market with over 20 million square feet of office space, the firm reports, and96% of the office space within a six-minute walk of MARTA rail.The Midtown area currently employs 65,000 people and anticipates a 28%increase in new jobs over the next 10 years, with a 10% population growth by 2019.

What's going on behind the scenes could drive even stronger momentum in the years ahead. For example, plans are underway to expand Technology Square, Georgia Tech's 1.4 million square foot technology center. That expansion is projected to bring about $300 to $400 million of tech incubator development to the area.