AUSTIN--RealMassive, set to participate in this year's Urban Land Institute Fall Conference this week in San Francisco, will unveil Project Atlas, a next-generation mapping platform for CRE research.

CEO and co-founder Craig Hancock will joinAirbnb execJaja Jackson; Mark Gilbreath, CEO and founder of LiquidSpace; and Justin Holmes, director of corporate communications and public policy of ZipCar, in a “Commercial Real Estate Technology” trends discussion.

Throughout the conference, RealMassive team members will be giving product demonstrations of Project Atlas, which integrates RealMassive's data, first-party data and third-party data to visualize risk and opportunity at the market, submarket and property level. Users can create multiple visualizations of data, including heat maps, and animate that data over time.