“Big box stores are turning from the suburbs and toward city centers, but in searching for suitable urban space, they must often contend with cumbersome permit processes, municipal approvals, and, in some cases, issues relating to historic building designations.” That is according to Gene Spiegelman, vice chairman and head of North America Retail Services for Cushman & Wakefield, who recently chatted with GlobeSt.com about where retail stands today, noting that retailers have been forced to rethink their existing leasing arrangements.

Those retailers are also forced to reconsider how to get their products to market in an urban environment, leading many to implement vertical distribution strategies, he says. “In particular, this is where we see the ever-merging concept of 'bricks & clicks' as consumers utilize the physical space as a showroom to explore the tangible world not available in cyberspace.”

This shopping habit in particular, Spiegelman says, leads to purchase decisions that may ultimately be made via a “click”, but may also result in a trip to the “brick” as consumers are “quickly embracing the concept to purchase online and pick up the purchase at the store,” he says.

This reinforces the notion that traditional stores will ultimately prove to be the best form of distribution for some time to come, says Spiegelman. “This is one type of 'vertical' distribution strategy that utilizes the existing retailer footprint.”

In the suburbs, Spiegelman says, shopping centers are reacting, rethinking their tenanting strategy as big box retailers push to cities. “With a little creative thinking, the uses for these vacant spaces are endless,” he says. Cushman, for example, has placed entities as diverse as medical facilities, government offices, and churches into in vacant big boxes.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.