Some may associate the word "networking" with shallowness, but it is actually a positive practice that is essential to any professional in business, especially in the real estate industry. So says Alan Greenwald, a partner with Terra Search Partners. Greenwald recently gave GlobeSt.com readers tips to employ to build their network. See below.

The views expressed below are the author's own.

  • Think of networking as a lifelong part of your job, whether you are a broker who builds relationships for a living or an accountant whose work doesn't entail meeting new contacts.
  • Some jobs make it easier to meet new contacts, but regardless of what position you hold, make the effort to network on a regular basis. It is a win-win for you and for your employer.
  • If you work in a function where networking is a normal part of your job, make sure some percentage of it is devoted to your long-term personal agenda and not just your company's goals.
  • Many people think of networking and career planning as an external affair. Absolutely not. Definitely seek opportunities and build bridges externally. But it is even more important to build your network and experience (indeed, this is what building your resume is all about) internally.
  • Create a networking strategy based on who you want to meet and why. In addition to external relationships, you should at least equally focus on networking within your own firm to seek out mentors and build relationships. Urban Land Institute and National Multi Housing Council can provide good networking opportunities, as well as good industry updates. If you have highly specialized skills (accounting, property management, etc.), you may also find affinity groups within such organizations.
  • You have 15 chances to set up your own networking opportunities in a normal workweek, as weekdays provide the perfect time to get together over breakfast, lunch or drinks...well, okay just 13—forget Monday breakfast and Friday drinks. Set a goal of a few such meetings a week and stick to it—throughout your entire career.

To read more from Greenwald in an exclusive interview with GlobeSt.com, click the stories below.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.