Retail Concept Creates a 'Curated Experience'

LA JOLLA, CA—THE LOT La Jolla, a lifestyle/entertainment destination that combines dining, drinking and the movies in one venue, represents consumers’ desire for a gathering space that meets several needs, Adolfo Fastlicht, owner and CEO of THE LOT La Jolla/Backlot Hospitality, tells GlobeSt.com. The venue, designed by SMS Architects along with acclaimed interior designer and architect Ezequiel Farca, opened its doors on September 30 at 7611 Fay Ave. here. It offers customers a luxury cinema with seven auditoriums, each outfitted with state-of-the-art audiovisual and cinematic technology; a dedicated coastal-casual restaurant, open daily for lunch, dinner and after-dinner service and helmed by acclaimed San Diego chef Matt Sramek, complete with a full bar; and a dedicated craft café that opens at 6 a.m. daily, helmed by Chef Alejandra Pitashny and serving locally sourced and roasted coffees an housemade pastries. We spoke exclusively with Fastlicht about the concept, why consumers are attracted to it and what it says about today’s retail experience.

GlobeSt.com: Why are consumers attracted to the luxury cinema/dining concept?