Megalytics also produces studies that go far beyond what human labor can accomplish. Among its dozens of data sources, for example, which include proprietary databases and public databases, the company can analyze billions of anonymous cell phone records to track the movements of potential customers. "This has never been done before for commercial real estate," says Salvatore.

The company now has about 20 to 25 clients and 18 to 19 employees and advisors, she adds. Furthermore, it has done due diligence on transactions representing more than $1 billion in rental revenue.

Megalytics plans to work with Wintrust to further develop its banking products and services for community banks. These will include portfolio management and property and loan evaluations. The company's finely detailed neighborhood data could also help community banks better fulfill their requirements under the Community Reinvestment Act.

Yet another new offering is Megalytics' neighborhood reports, which developers and others can use to gauge the attractiveness of each neighborhood in the city. "We want to be a one-stop shop for people who need to manage risk," says Stan Schiller, executive vice president and principal.

Schiller adds that what sets Megalytics apart is its ability to combine dozens of data streams, which are updated in real time, and quickly generate reports with 45 to 60 pages of information, including a two or three page risk synopsis. "The ability to deliver information that is relevant, and to do it in two business days, in very important for commercial real estate," and enables owners and lenders to make better decisions.

“We saw great potential in Megalytics' service,” says Wintrust's Bailey Moore, a vice president who heads the Wintrust Ventures group. “Wintrust Ventures is proud to invest in and partner with such an up-and-coming company. We know there's great value in this relationship from both sides.”