NEW BRUNSWICK, NJ—Pierson Commercial and New Brunswick Development Corporation have signed seven retail tenants within The Yard @ College Avenue, one of the College Avenue Redevelopment Initiative Projects, a $300 million development project transforming approximately ten acres of land in the heart of the Rutgers campus.
The seven new tenants include: Starbucks, honeygrow, Bella's Burger Shack, RU Hungry, House of Cupcakes, Jersey Mike's Subs and Krispy Pizza. The Yard @ College Avenue project is currently under construction and is anticipated to open in August of 2016. The new establishments represent a dramatic departure from the previous collection of “grease trucks,” the food trucks that use to park at the site and serve a wide range of less healthy food alternatives to Rutgers students.
“They hired us to make this a unique, eclectic tenant mix,” Jason Pierson, president of Pierson Commercial, tells GlobeSt.com exclusively. “Starbucks is the only national tenant that we signed up. Everyone else is more localized to New Jersey or regionalized. Most Rutgers students are from in-state, so people are familiar with these concepts.”
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