DALLAS--Starwood Hotels & Resorts Worldwide Inc.'s Aloft brand will soon make its debut in Allen. The hotel will be located at Watters Creek at Montgomery Farm, a mixed-used development, and is set to open in March 2018.

Owned by Watters Creek Hospitality LLC, and managed by Aimbridge Hospitality, the newly constructed Aloft hotel will feature 136 spacious, loft-like rooms, tech-forward innovation and an energetic atmosphere.

“We look forward to adding Allen to the Aloft brand's rapidly growing list of destinations in Texas,” says Brian McGuinness, senior vice president, Specialty Select Brands for Starwood. “Aloft recently opened its 100th hotel worldwide, propelled by the success of its leading-edge design, tech-forward mindset and buzzing social scene.”