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Keeping up With Demand, Ahead of the Competition

NEW YORK CITY—Capital One's Grace Huebscher is bullish on the long-term promise of multifamily's strength.

By John Salustri | Updated on October 23, 2015

NEW YORK CITY—A recent blog from the Urban Institute stated that “after completing a major demographic study projecting homeownership rates through 2030, we concluded that demand for rental housing over the next 15 years will dramatically increase—and we as a nation are not prepared.”

It’s certainly no surprise that further expansion is required to keep up with the perennially hot multifamily market. If the Institute is accurate, that bodes well for the lending community, especially the organizations that can differentiate themselves from the competition. With that in mind, we recently caught up with Grace Huebscher, president of Capital One Multifamily Finance, for a frank and expansive conversation about the state and future of the market and the lending that drives it.

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