LAS VEGAS—Groundfloor, said to be the first and only real estate lending marketplace open to non-accredited investors, is introducing three new tools that expand peer-to-peer real estate lending. The new tools enable quick comparison of loans, automated investing and in-depth analysis of loan grading factors, the firm said at a presentation Monday at the Money20/20 conference here.

“The alternative lending industry has caught fire, but many are wondering, what happened to the other P in P-to-P?” said Brian Dally, co-founder & CEO of Groundfloor. “In an industry increasingly dominated by institutions, we're opening the door for self-directed retail investors to earn short-term, high-yield returns backed by real estate. If you like LendingClub or Prosper, you're going to love Groundfloor.”

Since announcing its historic qualification by the SEC on August 31, the company has tripled daily investing volume and sold out every loan originally listed. Lender demand exceeded loan supply, despite lender participation being limited to an invite-only basis while loan inventory builds. This week, Groundfloor will introduce three times the volume of loans available to investors. With 15 new loans in seven states available, Groundfloor will begin inviting more investors to join in. Everyone awaiting an invitation as of October 28th will receive one.