Peer-to-Peer Platform Showing in Vegas

LAS VEGAS—Groundfloor, said to be the first and only real estate lending marketplace open to non-accredited investors, is introducing three new tools that expand peer-to-peer real estate lending. The new tools enable quick comparison of loans, automated investing and in-depth analysis of loan grading factors, the firm said at a presentation Monday at the Money20/20 conference here.

“The alternative lending industry has caught fire, but many are wondering, what happened to the other P in P-to-P?” said Brian Dally, co-founder & CEO of Groundfloor. “In an industry increasingly dominated by institutions, we’re opening the door for self-directed retail investors to earn short-term, high-yield returns backed by real estate. If you like LendingClub or Prosper, you’re going to love Groundfloor.”