MIAMI—Experiential retail. It's a trend that's not only gaining momentum, it's springing up across the board as retail shifts to meet new consumer demands. Some are saying experiential retail projects like Avalon in Atlanta could transform the industry.

“Restaurants and retailers are learning to become omnichannel, focusing on how to better align themselves with their customer base and how to win and keep loyal customers,” says Brian Bern, a senior director of real estate services at Franklin Street. He previously filled us in on the cause and effect of shrinking retail inventory.

As an example of experiential retail, Bern points to Whole Foods. The organic grocer has a blog where it posts recipes, cooking tips and more. Shoppers follow their blog and come in to buy the products and items featured.