ATLANTA—As chairman and CEO OF Carter, Bob Peterson has seen plenty of opportunities and challenges. He's had high times and hard times.
Earlier in this exclusive interview series, Peterson shared the best years of his career. Later, he discussed the biggest challenges he's faced. In this last part, he talks about his goals going forward, as well as opportunities he sees in the market.
GlobeSt.com: What are your goals moving forward?
Peterson: From a personal standpoint, I want to continue to have fun working for many more years. We have a very strong team and I want to help them create a sustainable business model at Carter that is as successful or even more successful in a down cycle as it is in an upturn. We are focused on creating value through relationships and becoming one of the preeminent real estate investment companies in the United States
GlobeSt.com: What opportunities do you see in your market?
Peterson: It is no secret that the office market in Atlanta is a lot stronger than it has been in some time. Successful businesses are thinking differently about factors such as location, amenities, transportation and how office space is configured.
These changes are creating new opportunities for office property investors and developers. We are also focused on large long term public-private mixed use developments.
GlobeSt.com: How are you leveraging those opportunities?
Peterson: We recently purchased the 715 Peachtree Street building across from the Fox Theater in the heart of Atlanta's "Midtown Mile." We are planning substantial improvements to the façade to enhance streetscape views, as well as in-depth interior work, including a new lobby and common spaces. Initial tenant interest has been extremely strong.
We are also working on some long-term mixed use development projects that will be transformational for our city. We believe our innovative and experienced team brings best in-class execution capabilities to these types of developments. Additionally, we're always looking for value-add and opportunistic investments. Sometimes that's a ground-up development and sometimes it's an acquisition.
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