IRVINE, CA—Being able to hone in on key data points and micro-level trends will be integral in developing new creative analysis standards, JLL's newly appointed senior research analyst Jared Dienstag tells GlobeSt.com. We spoke exclusively with Dienstag about how research fits into the commercial real estate puzzle and what he foresees happening in the industry 2016.

GlobeSt.com: What are your goals in your new role with JLL?

Dienstag: With the market on a big upswing, clients are seeking information on all aspects of the market, including development, leasing and sales. While data is accessible, it will be vital to place a heavy emphasis on data integrity, which includes uncovering the underlying factors driving the market. Being able to hone in on key data points and micro level trends will be integral in developing new creative analysis standards. Combining this effort with the brokers who provide boots-to-the-ground information will deliver a 360-degree insight of market knowledge to clients.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.