The Mission District generally encompasses the area roughly bounded by Highway 101 to the north and east, 26th Street to the south and Guerrero Street to the west. The Mission has traditionally been a mix of industrial buildings in the eastern portion of the district, and housing and neighborhood-serving retail in the western portion. As the San Francisco office market has matured and expanded beyond the CBD into SOMA and Mid-Market, the Mission has grown to become a commercial submarket of its own. This is due to former industrial buildings being converted in to modern office space filled with growing technology firms and other creative space users. Due to recent changes to zoning in the Mission, only buildings with proven, pre-existing office uses were allowed with office as an approved use. Further conversion of former industrial properties to office use will be severely limited.

The underlying zoning for the entire Mission District was re-done in 2008 with the passing of the Eastern Neighborhoods Program, which was an extensive effort to preserve certain neighborhood-serving land uses through a complete re-zoning of many of San Francisco's former industrial neighborhoods, including the Mission, Showplace Square, and Potrero Hill neighborhoods surrounding Mission Creek at Folsom and 23rd.

"The buyers have secured a rare large site for multi-family development in the middle of the Mission District that will bring much needed housing to the community," explained Gumbiner.

The amenity–rich location has immediate proximity to retail along 24^th Street and is within walking distance to restaurants and retail such as Asiento, Flour + Water, Central Kitchen, Salumeria, Coffee Bar, Adventurous Sports, Southern Pacific Brewery and Ohio Design.

As previously reported, the supply imbalance is pushing housing boundaries.