"Given the ultra-high profile exposure and nature of the real estate, we are setting out to create a more sophisticated experience. We were not only drawn by the potential captive customers generated by Chandler Viridian's multifamily, office and hotel, but importantly we recognized that Frye Road now serves as a primary entrance to the regional mall for a vast number of the surrounding businesses and neighborhoods in the trade area. The project's new, direct access off the Loop 101 Frontage/Price Road is a game changer for the intersection and, together with the draw of Chandler Viridian, has significantly raised the bar for this component of the greater mall overlay," says Peter Nelson, president and CEO of WINLEE.

Nelson elaborated, "The overwhelming response we have already received from users prior to earnestly launching marketing efforts endorses the vision that the market here yearns for something different. By integrating the jogging trails, dog park, and pedestrian esplanades of Chandler Viridian together with our progressive architectural vision, we will fulfill this demand while still providing easy, convenient access and bountiful parking for off-site patrons drawn to the Chandler Viridian experience. We have already commenced our development efforts, and given that we do not require third-party financing, we will be able to immediately satisfy this niche."

Chandler Viridian Retail LLC was represented by Mike DiDomenico of Wessex Commercial Management; Wessex will also serve as property manager for Chandler Viridian PRIMEGATE. Paul Serafin with De Rito Partners and Stan Sanchez, who is now with Colliers International, represented Hines in the sale.

"The City of Chandler is delighted with the progress at Chandler Viridian and is excited to see the retail, multifamily, office and hotel take shape at the site long considered strategic to our economic development plans," said Micah Miranda, city of Chandler's economic development director.

Apartments: Phoenix-based Alliance Residential Company continues to makes development strides on Broadstone Fashion Center, a 335-unit, class-A multi-family community at Chandler Viridian. This high-end residential community—part of Alliance's exclusive Broadstone collection—will include a mix of studio, one-bedroom and two-bedroom residences plus individual attached garages.

Office: The six-story, class-A office building with 250,000 square feet of space is expected to be completed in mid-2017. The architect is RSP of Tempe, AZ.

Hotel: Concord Hospitality Enterprises Company is developing a Cambria Hotels & Suites, which is expected to be completed in the second quarter of 2017. The Cambria Hotel & Suites will feature between 130 and 150 suite-style rooms with amenities including a pool, sundeck, breakfast bar and business meeting space.

"Chandler Viridian PRIMEGATE serves as the 'front door' of Chandler Viridian and will connect our pedestrian promenade to Chandler Fashion Center," said Anderson. "PRIMEGATE will provide an elevated restaurant and retail experience as additional on-site amenities to Chandler Viridian's multifamily, class-A office and hotel, completing our master plan vision."