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Web Shopping's Moment

This may be the defining year when the internet cements its place as the shopper preference over schlepping into stores, particularly at Christmas.  And it's pretty amazing when you think back only a decade or so ago when bricks and mortar retailers were confidently predicting only marginal inroads from online purchasing in the future. …

By Jonathan D. Miller | Updated on December 03, 2015

This may be the defining year when the internet cements its place as the shopper preference over schlepping into stores, particularly at Christmas.  And it’s pretty amazing when you think back only a decade or so ago when bricks and mortar retailers were confidently predicting only marginal inroads from online purchasing in the future.

Instead of the typical post-Thanksgiving headlines about how much more shoppers purchased this year over last (by the way that rise was pretty anemic), the big news this week has been that more was purchased on line than in stores even before Cyber Monday. And Cyber Monday was suddenly not such a big deal, because consumers have figured out how to ferret out the best deals throughout the holiday season by surfing the web.

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