In October, Lee & Associates and UK-based Gerald Eve revealed a strategic alliance that will enable the two firms to service clients across both North America and Europe. For Lee & Associates, this marked its entry as a player into the "global" arena. For Gerald Eve—a property consultancy acting for around 40% of companies in the FTSE100 on all aspects of real estate advice including planning, agency and professional matters—this partnership was a crucial move towards a foothold in the US CRE and investment markets.

GlobeSt.com caught up with Simon Prichard, senior partner at Gerald Eve, to ask some questions about this alliance, European and US economies and what this strategic move will mean to both companies.

GlobeSt.com: How long did it take your company to find a suitable partner in the US? Why Lee & Associates?

Simon Prichard:Although finding a US partner has been on our agenda for some time, it is over the last two years that it has become a strategic priority. I think that alliances such as this only work to their full potential if the firms involved have a similar culture and business outlook, so the search was very much focused around these criteria. It was clear as soon as we had been introduced to Lee that here was a firm that shared our values and approach, a firm we were comfortable working alongside and doing business with. Gerald Eve and Lee & Associates are simply a good fit.

GlobeSt.com: You and two of your partners attended Lee's Broker Summit last month. Did that event further assure you that Lee was the right partner?

Prichard:It comes back to culture again. We knew that senior management from both firms could work well together, but ultimately it is the workforces as a whole that will have to collaborate and share information if the alliance is to be a success. Meeting the individual brokers at Lee's summit, it quickly became obvious that both firms shared an entrepreneurial culture and spirit across all levels of the business.

GlobeSt.com: How would you describe Gerald Eve's "mission" for the US, Europe and the UK?

Prichard:Obviously the alliance will create opportunities for both firms to expand their client base and revenue streams, but beyond that the focus will be on giving clients the best levels of service across as many countries as possible. The feedback we've received from our clients—and I know it's a similar story for Lee—is that they're seeking guidance they can trust as they enter new markets. The alliance will give clients access to best-in-class advice as their businesses evolve.

GlobeSt.com: How much interest does US commercial real estate have in the UK and Europe?

Prichard:While transatlantic investment is perhaps currently dominated by greenback flows into Europe, there remains a great deal of interest from European institutions and investment houses keen to capitalise on the resurgent US economy. Similarly, there is an increasing appetite for expansion among both US and European corporate occupiers and retailers into new markets and strategic advice for such moves is being sought. It's very much a two-way street.

GlobeSt.com: In the press release revealing the alliance, it stated that "Both firms will continue acting independently but through the strategic partnership, will collaborate and share resources on select existing clients in addition to pursuing future international business opportunities." Can you elaborate on this with an example?

Prichard:Without revealing sensitive information, we're already working together to help existing clients expand into each other's respective markets. A US freight forwarding company, a long-term client of Lee, is seeking advice in Europe; conversely, a client of Gerald Eve is seeking space in New York City, something that Lee is well-placed to advise on. Internationally, it's more a question of being alive to opportunities that will undoubtedly be created as the alliance matures.

GlobeSt.com: What is the current economic climate in the UK and Europe?

Prichard:I would say cautious optimism is the defining sentiment at the moment. The UK has had the best growth in Europe for some time now, and the effects of this are rippling out from London into the regional markets, but the prospects for the global economy are causing some clouds on the horizon. For the rest of Europe, especially the southern Eurozone states, there seems to be some light at the end of the tunnel following the post-2008 downturn and years of austerity. It's not all milk and honey, but the economic indicators are generally pointing in the right direction.

GlobeSt.com: What do you see as a big positive in the CRE markets on both sides of the pond?

Prichard:Openness to overseas capital has to be a huge plus for US and European commercial real estate markets. Although the subdued oil price has put a limit on external investment from petrodollar countries, there remains a wall of capital from China, other Far Eastern countries and emerging markets such as India and Brazil, all seeking yield. As mature real estate markets, the USA and Western Europe are well-placed to capitalise on this demand for investment-grade stock.

GlobeSt.com: And the big negative?

Prichard:There are already concerns that the values of prime assets are becoming a little 'frothy' and this could restrict investment in some markets. Further risk can be seen from the occupational market, which remains strong at the moment but could easily turn if the global economy slows or even shrinks. But as things stand there isn't an unsustainable amount of leverage in the system, which should mitigate the impact of any cooling off.

GlobeSt.com: Finally, we understand that Lee CEO Jeff Rinkov was in London Town for a visit. How did it go? And did you both have time to stop for a pint?

Prichard:In London there's always time for a pint! Jeff's visit was a great chance to cement the new alliance, and also gave him the opportunity to see Gerald Eve first hand and get a feel for the firm and how it operates. It was also an excuse for a bit of socialising, and I'm pretty sure Jeff found the visit both useful and enjoyable. We're certainly looking forward to a few trips back-and-forth across the Pond as the alliance evolves.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.