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Keys to Raising Price Per Square Foot

SAN DIEGO—It starts with location, design and execution and moves on from there, Zephyr's Brad Termini tells GlobeSt.com in this EXCLUSIVE look at how the developer achieves record-breaking sales prices on its projects.

By Carrie Rossenfeld | Updated on December 08, 2015

SAN DIEGO—Achieving the best price per square foot starts with location, design and execution and moves on from there, Zephyr‘s Brad Termini tells GlobeSt.com. Over the last six years, the company—co-founded by Termini and Dane Chapin—has completed and sold more than $750 million worth of residential developments throughout San Diego County, achieving some of the highest prices for properties throughout the region. Specifically, the company has raked in $1,468 per square foot for a custom-spec home in Del Mar, part of its “Signature” series of luxury single-family homes; $1,230 per square foot for another “Signature” home on Coronado; $1,215 per square foot for the Park luxury condos and townhomes in Bankers Hill; and $899 per square foot for its “SummerHouse” ocean-view condos in Carlsbad. We spoke exclusively with Termini about the firm’s success and what other developers should know achieving higher price points.

GlobeSt.com: What are some of the strategies Zephyr uses to achieve its success in price per square foot?

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