MIAMI—Twenty Miami delegates are heading to Hong Kong Shenzhen, Guangzhou and Shanghai this January. The Miami Association of Realtors recently traveled to Shanghai. These missions aim to communicate the benefits of Miami's real estate market and appeal to buyers in China.

According to a recent Miami Association of Realtors report, Chinese buyers in Miami have risen by 1% this year. What's more, 42% of Chinese consumers purchasing property in Florida bought in Miami.

Some are saying Miami isn't 100% ready for China yet, but these summits can allow realtors and delegates to learn more about oversea interests, and stop pitching just Miami's weather, but cater to the types of foreign needs China is looking for. GlobeSt.com caught up with Tim Lobanov, managing director of Verzasca Group, a South Florida-based real estate development company, to dive into this topic.

GlobeSt.com: Why are these efforts are so important for real estate companies?

Lobanov: Missions such as the Miami Association of Realtors travel to Shanghai this past weekend, are key efforts made for Miami relators and delegates to sensationalize Miami's real estate market and hone in on Miami's appeal to foreign buyers. They also are important, not only to simply showcase Miami's market, but also to leave with a better understanding of what Chinese buyers are looking for to help development companies better plan future projects.

Understanding your audience is key for any real estate professional. At Verzasca, our targeted demographic is kept in mind from brainstorming ideas through conception. We build rooms and amenities based of what we know about our target buyers, so understanding Chinese real estate needs is no different.

GlobeSt.com: What are the benefits of garnering Chinese interest in Miami?

Lobanov: As Chinese buyers have surpassed Canadians as the top foreign buyers of US real estate, this interest is pertinent to the continued development of Miami. Chinese buyers are interested in our lower-priced real estate options.

New York is no longer the primary area of interest because the luxury market has become too expensive, so Chinese buyers are beginning to consider Miami for their overseas homes. The more Chinese interest grows in Miami, the more diverse Miami's real estate market will become. In turn, this diversification is creating more and more opportunities for Miami.

Stay tuned for part two of this exclusive interview. In the meantime, for more on Chinese buyers in Miami, read my recent articles: Are Chinese Buyers Overtaking LatAm Investors? and How AV is Winning With Chinese Investors.

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