IRVINE, CA—From fire-incident history to drug-lab proximity, today's home buyers are delving deeper into property information before making a decision on a property, RealtyTrac's EVP/general manager Mike Sawtell tells GlobeSt.com. The firm is in beta testing with its new home-disclosure report, which provides information on more than 42 factors—not available anywhere else all in one place—that can impact the health, safety and financial security of someone living in the home. The report includes critical information such as nearby registered sex offenders, nearby former drug labs as well as detailed real estate information, such as sales and loan history, building permits and more. It also highlights benefits of a home such as excellent schools and a clean environment free of hazards. We spoke exclusively with Sawtell about what the report offers, why now is the right time to launch it and what it says about home buyers' concerns regarding buying a home.
GlobeSt.com: What are the most unique features about your company's new home-disclosure report?
Sawtell: Home Disclosure is the only home pre-diligence report that combines robust neighborhood data with critical property information. It was purpose built for smartphones and tablets (mobile) and features a user interface that is extremely accessible and easy to navigate. HomeDisclosure.com is the only property report that identifies registered criminal sex offenders within a mile radius of an address. The report also reveals hard-to-find information such as building permits, fire-incident history, nearby former drug labs, detailed school ratings and loan position and equity. There is no other report that offers more data.
GlobeSt.com: Why is now the right time to launch this report?
Sawtell: Today, more and more home buyers want full disclosure when shopping for a home, but they can't access this data because traditional real estate websites do not offer as much transparency about a home and a neighborhood as Home Disclosure does.
The truth is that real estate brokers and agents are the biggest providers of revenue to the real estate websites, so in a sense they are business partners. Home Disclosure is different because our parent company, RealtyTrac, is a known data fiduciary in the real estate industry, and we have launched this product for the home buyer to use as a pre-diligence tool when shopping for a home. Home Disclosure empowers potential home buyers with data that will help them make more-informed buying decisions. By giving them a tool with this much critical information and transparency, we believe buyers will be able to more easily assess in which home and neighborhood they would like to live. In addition, they would now be in a better position to negotiate with the seller.
GlobeSt.com: What does the report indicate about home buyers' concerns regarding buying a home?
Sawtell: Home buyers are concerned about buying the right home in the right neighborhood for the best possible price. But buyers feel they don't have easy access to all the information that will help them make the best buying decision. We did extensive market research into this topic, and we developed Home Disclosure to address these issues.
First of all, we know home buyers are very concerned about their potential new neighborhood. They want to know details about the schools, the environment, crime statistics, etc. What separates Home Disclosure is that we not only give detailed crime information but we identify registered sex offenders within a mile of any address. We also provide pictures and addresses of the offender. This data is available on other websites, but not within a property report that includes over 40 other categories of data. In addition to all the neighborhood data, a Home Disclosure report provides detailed property data like loan history and equity that you can't find on a traditional real estate listing site. We did extensive marketing research, and we made sure that we covered all concerns depicted in the research.
GlobeSt.com: What else should our readers know about this report?
Sawtell: While we talked a lot about Home Disclosure being a critical tool for home buyers, it's also a great tool for renters and current home owners. So, if you're currently looking to buy or rent a home—or even if you own a home and want more information about the neighborhood where you live—then take a few minutes to run a Home Disclosure report. One can learn many details about the history of their home and their neighborhood that they never had access to before. Also, we believe that this report could be a great industry tool. Home Disclosure would be invaluable to someone who was managing a real estate listing portfolio or part of an evaluation process prior to accepting a potential home to list. All reports are free during our beta launch.
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