IRVINE, CA—David Mashian has joined Coldwell Banker Commercial Alliance as a senior vice president specializing in retail investment sales in Southern California.

Mashian has more than 16 years of commercial real estate experience in brokerage as well as the management and franchising of commercial real estate brokerage companies. Throughout his career, Mashian has been sought by major brokerage companies to hire, develop, mentor, motivate and lead high-performance sales teams and expand their commercial brokerage offices in Los Angeles, Orange and San Diego Counties.

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