Tahoe Resorts Giddy with Snow Arrival

TRUCKEE, CA—A Lake Tahoe expansion is part of Welk Resorts‘ long-range plan to accommodate the growing number of outdoor enthusiasts retreating to Tahoe seeking a five-star vacation experience, now that the snow has finally started to fall. Northstar Lodge in Lake Tahoe, owned and operated by Welk Resorts, recently opened the second of three buildings, the third of which is currently underway.

Jon Fredericks, Welk Resorts president and chief executive officer, tells GlobeSt.com: “Lake Tahoe has been a long-time heralded and sought-after travel destination amongst West Coasters for its seemingly endless array of outdoor activities for every season. Our expansion here is a direct result of the growing demand for accessible, luxury accommodations all year long as the area continues to increase its visibility in national markets.”