NEW YORK CITY—Noting some ambitious growth plans—and suggesting that more than one person would be needed to oversee them—the Rockefeller Group last month promoted Daniel Rashin to the new position of co-president and CEO.
As 2015 came to a close, GlobeSt.com spoke EXCLUSIVELY with him about his role and future areas of focus for the company.
GlobeSt.com: What will you work on, as compared to your fellow co-president and CEO, Atsushi Nakajima?
Daniel Rashin: My major focus will be on the development side, in terms of both existing assets and expanding our holdings, as well as what we own here in New York: 1221 Ave. of the Americas and 1271 Ave. of the Americas. Atsushi works on the strategy and long-term plan for the company.
My primary focus will be 1271, from which Time Life will be moving out. We'll reposition that building into something modern and attractive to today's tenants. We'll be leasing almost two million square feet of space, so that's something I'll be intensely focused on.
GlobeSt.com: What's the state of that marketing campaign?
Rashin: It just was launched but we're seeing strong interest because it's such a large block of space. If you want 25,000 to 50,000 square feet of space in Midtown you have many options but if you're looking for 500,000 or one million square feet in the area, your options are limited. We're talking to law firms, financial services media; the whole gamut of Midtown tenant base.
GlobeSt.com: What projects are in the works?
Rashin: We have several projects in various stages of development around the country in the office, industrial and residential sectors. Here in New York we're in the first phase of Flushing Commons, an office and residential condo project. We have had great success selling it and then phase two is double the size.
We are in the middle of a residential project in in Florham Park, NJ and we're marketing a multifamily building in Fort Lauderdale.
We have a number of industrial projects ongoing in New Jersey, Lehigh Valley, PA, we have land and a 500,000-square-foot property for Gerber Children's Wear in Charleston, SC, a one-million-square-foot spec project in Cranbury Station, NJ and we're acquiring land in Atlanta area and the Inland Empire. So our industrial projects are extremely active and we'll be looking to grow them, particularly in the markets where we already have assets. We're targeting both a traditional port driven strategy and ecommerce.
GlobeSt.com: Where will you focus in terms of growing the company?
Rashin: We're looking to grow the office side and one thing I'd like to see us do is expand on the residential side, both in multifamily and some condominium projects.
Our office strategy is fairly traditional: we target gateway cities and key suburban markets that have some barriers to entry—so they're not just completely wide open—with a heavy focus on transportation nodes and hubs. For example, we have land in Hoboken and we're working there with the city to develop a tenant driven office product there.
The residential sector is an important segment of our business, both from the user side and capital sources. We've been focused on office and industrial; residential could offer us diversification and recognize the importance of that asset class. We already are in that business but I want it to be more of a focus that we actively pursue.
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