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Alter Group Chooses New Name and Launches Rebrand

CHICAGO—The company, now known as Alter, wants to be leaner and faster. It has re-focused its strategy on core products – class A offices, master-planned mixed-use developments, and medical facilities.

By Brian J. Rogal | Updated on January 06, 2016

CHICAGO—The Alter Group has just changed its name to Alter. The name change is accompanied by a major rebrand of the 61-year-old national corporate real estate development firm, including a new logo and a multimedia website which launched this January. 

“The new name is both a recognition that we are a leaner, faster company and also that we have re-focused our strategy on our core products – class A offices, master-planned mixed-use developments, and medical facilities under the auspices of our healthcare affiliate, Alter+Care,” says Michael J. Alter, company president.

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