"In other CRE firms, the brokerage and lending sides of the business tend to arm-wrestle as to which one wins the transaction with a client," said Mogharebi. "We want to eliminate that conflict and let the market decide the best solution, whether selling or refinancing a property. With no risk or cost to the client, we will initiate a side-by-side brokerage and-refinance process, weigh how the market responds, and then present our clients with their top options."

To form a seamless process between sales and lending, The Mogharebi Group has created a joint venture with Cohen Financial and its parent company Pillar. Cohen Financial is one of the nation's leading originators of commercial and multifamily real estate financing. Pillar is one of the nation's leading direct lenders of multifamily real estate and one of the few lenders in the country that offer Fannie Mae, Freddie Mac and Federal Housing Administration HUD loans alongside traditional life insurance company portfolio, CMBS conduit, and bridge loans under one roof. Through this venture, The Mogharebi Group brings direct lending products, expertise, and a unique business model focused on serving the full spectrum of multifamily investors' needs.

"Alex Mogharebi brings decades of experience in helping investors build wealth through commercial real estate. We are very excited to help him expand his reach by offering the full array of financing products and services," said Manny Brown, president of Capital Markets at Cohen Financial. "In a business that's all about ability to execute, Alex has distinguished himself and stands in a class by himself. His new firm will provide a combination of marketing, sales, financing and advisory services that will produce the best possible outcomes for clients to achieve their personal and business goals."

Prior to forming the group, Mogharebi was ranked No. 1 nationwide for 17 years at Marcus & Millichap and Berkadia, closing in excess of 50,000 units with total sales approaching $5 billion.

Cohen Financial is a diversified, commercial real estate capital services firm offering debt and equity placement, loan administration and advisory services.