LOS ANGELES—The famed Playboy Mansion has come to market for $200 million. Principal agents Drew Fenton and Gary Gold of Hilton & Hyland and Mauricio Umansky of The Agency are handling the historic sale. The decision to sell is part of a company strategy, although agents noted the appreciating luxury housing market that makes this an ideal time to dispose of an asset like this.

"Playboy is a really dynamic company, and they have a lot of assets and value. They have just changed their magazine, and they are evolving," Gary Gold of Hilton and Hyland, tells GlobeSt.com. "Scott Flanders said that they were going to be reinvesting this into their company. This is a very valuable asset."

According to Scott Flanders, Playboy Enterprises CEO, the sale of the asset allows the company to reinvest in company and its evolving business strategy, but Gold adds that luxury real estate in Los Angeles and around the world is booming. "This property and any property in Los Angeles is worth more than it has ever been," he says. "The high-end market is really commanding premiums that we haven't seen in the past. That is the case in all of the primary markets in cities all over the world."