The conversion of the iconic Masonic Temple in Glendale, CA into a state-of-the-art office is symbolic of both the evolution of a market into a 24-7 live-work-play area and the acceleration of workplace strategy at a Fortune 500 company. CBRE Group Inc., concierge services functionally obsolete 87-year-old Art Deco building into a relevant commercial mixed-use space, including restaurants and adjacent ground-level retail, isn't just furthering CBRE's emphasis on its employees. It also serves as an economic engine to the local neighborhood. This transformation is emblematic of what is taking place in other areas across the US that are turning from sleepy towns into around-the-clock commercial centers. Brand Boulevard has historically been occupied by more traditional Class-A high-rise office buildings, many of which shutter at the end of the day. Yet in the last few years, high-end residential developments—there are more than 3,000 units planned or underway—and relevant retail (The Americana at Brand across the street) have attracted well-known creative office tenants to the area. Scott Ochoa Caruso Affiliated Kevin Duffy is an SVP at CBRE, Inc. The views expressed are the author's own. He can be contacted at [email protected]