SAN DIEGO—The new model of building data centers, which resembles the pre-fab construction of mobile homes, allows for quick assemblage in a sector where risk and uncertainty can be high, Emerson Network Power's VP of market development Jack Pouchet tells GlobeSt.com. Pouchet will be speaking at the Green Data Center conference in San Diego in February on maximizing business efficiency and IT scalability through prefabricated construction and modular deployments—basically factory-assembled data centers that follow the model of mobile homes. We spoke exclusively with Pouchet about this model and why it makes sense for data-center developers and owners to consider.

GlobeSt.com: What changes are you noticing in the development and construction of new data centers?

Pouchet: The data-center industry has been looking at best practices and applying them to construction. In applying mobile-home-industry techniques to building out a data center, they're using factory construction, which is done offsite, to build up the core pieces that become the data center. In the meantime, the land is being graded, the utilities and infrastructure are being placed, the concrete slab and foundation are being poured and inspections are being done. There are a lot of policies and practices that go into the cooling system for data centers, and that can be done in a factory environment and then tested just like mobile homes are—as complete systems. The customer can come witness this; then, the data center is taken apart and shipped and reassembled on site, which only takes a matter of days. We've compressed the time to develop. In the data-center industry, people don't always know what they need, but when they do need it, they need it in a hurry. The factory-industry technique is more efficient than the on-site technique used in most CRE construction.

GlobeSt.com: How is working capital improving in this sector?

Pouchet: We're seeing a lot of investment and a lot of capital available for this marketplace. CRE is looking at how to invest money and what they're going to build. They tend to acquire tenants that are long-term lessees or outright owners. Once they find a home for these computers, they leave them there and replace them every three to five years. The space tends to be well occupied for long periods of time. They still use a lot of co-location space and smaller facilities, but the need for critical IT space and data-center space is not going away. They're looking at where they are going to develop, when and how. Data centers are popping up more and more in people's radar as a viable use for money and real estate. We are starting to see more money go there. I can't speak to the ROIs of data centers vs. the ROIs on other buildings, but we're seeing financial players and developers take a lot more interest in the sector. Instead of waiting for the silver bullet, people will take this land and start reeling in data-center developers.

GlobeSt.com: Why are there risk and uncertainty within the end-customer community for data centers, and how are these risks being managed?

Pouchet: There are risk and uncertainty in a couple of categories in data centers: the when and the how. Most organizations in terms of business and IT demands have a hard time forecasting when they will need their next data-center space. They know they need to expand, but they don't know exactly when. They'll either wait until a building is totally maxed out and then go, but by that point it's too late. Or, they'll look for someone who is building one and negotiate with them. But the other option is the pre-manufactured construction technique, which will help them figure out part of it. They can look for where their next expansion is going to be, then use these techniques to help build them out quickly; it only takes a matter of months. That space could eventually be turned into an office or a warehouse, but it can also be used as a data center.

GlobeSt.com: What else should our readers know about today's data centers?

Pouchet: Data centers make really good neighbors. There's not a tremendous amount of traffic going in and out of the building. They use a lot of energy and water, but there are not a lot of people there. They just need the critical infrastructure: the fiber, bandwidth and wireless connectivity. They don't need a tremendous amount of resources or amenities, so they've become a good anchor. Other high-tech players want to be located nearby: finance, hospitals, biotech labs, etc. They each may have their own data center, but a large data-center buildout helps pull in adjacent-related high-tech, biotech, pharmaceutical and finance companies. They tend to stay in the space for 10 to 20 years, so there's not a lot of turnover. It's a good place for tradespeople: electrical journeymen, facilities people and AC maintenance work.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.