ORLANDO—CNL Commercial Real Estate just finished rebranding itself as Foundry Commercial. The rebranding comes after the company announced a spinoff from CNL Financial Group, its parent company, last September.

The CNL management-led buyout was a mutual decision. Subsequently, Foundry's new joint-venture investment partner, HQ Capital Real Estate, was inked so both companies could focus on developing their individual platforms.

With that settled, Foundry is developing Crews Commerce Center, a $50 million class A industrial park in South Orlando. The 739,410-square-foot park will offer six industrial buildings developed in two stages.

"To qualify as the best site for distribution in Orlando, it's crucial to have access to major roadways," Moses Salcido, managing director of development for Foundry, tells GlobeSt.com. "Crews Commerce Center will not only provide tenants with the opportunity to travel in any direction with ease, but it will also have the closest access points to all major roadways in the area."

Sitting at the intersection of the Florida Turnpike and Taft Vineland Road, Crews will allow tenants access to four major roadways—441, 528, Taft Vineland Road and the Florida Turnpike—and will offer three different points of access. That's something no other competitive industrial developments in the South Orlando submarket can claim.

The industrial park's site has been sought-after by local and national commercial real estate developers, and was only recently put on the market by its previous owner, for whom the development is named. As industrial developments continue to move south and east from well-known Orlando Central Park, large tracks of land have become increasingly scarce. As one of the few remaining sites in the core Orlando industrial submarket, Foundry Commercial is focused on maximizing Crews for future tenants.

"The Crews development happening as we launch Foundry Commercial is significant as the first development we are undertaking following our rebrand from CNL Commercial Real Estate," Ellis tells GlobeSt.com. "As an Orlando based firm it is exciting to be announcing this new project and have several other opportunities we are pursuing across the Southeast and Texas."