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Is Customization the New Creative Office?

SAN DIEGO—A game developer here opts for low lights, which makes it easier to look at a screen all day, and a floor plan that focuses on private offices, which helps employees focus on the sound elements of the games they are designing, PBG's Jim Roherty says.

By Carrie Rossenfeld | Updated on January 21, 2016

SAN DIEGO—Game developer Daybreak Game Co. has made some against-the-grain design decisions for its new space at 15051 Avenue of Science in Carmel Mountain Ranch here. The company has chosen an environment with low lights, which makes it easier to look at a screen all day, and a floor plan that focuses on private offices, which helps employees focus on the sound elements of the games they are designing, according to Jim Roherty, president of Pacific Building Group, which completed the renovations.

The 60,000-square-foot space has been transformed from an out-of-date building to a modern hub for the developers of blockbuster hits and franchises, including DC Universe Online and the highly anticipated EverQuest Next. The project cost approximately $4 million; the firm, formerly Sony Online Entertainment, relocated from an outdated office in the Miramar area.

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