SAN DIEGO—For companies in the business of innovation, it is important to focus on delivering the most functionality while creating maximum flexibility in lease terms, Avison Young's principal Brian Cooper tells GlobeSt.com. The firm recently hired Cooper to focus on expanding the firm's life-sciences tenant-representation practice, specializing in advising life-science companies in the San Diego region. Cooper has 13 years of industry experience, most recently as an SVP in JLL's life-sciences practice here. We spoke exclusively with him about his new role and what life-sciences tenants and landlords are seeking today.

GlobeSt.com: What do you hope to accomplish in your new role with Avison Young?

Cooper: I was drawn to Avison Young because of its collaborative culture and principal-led business model, which will enhance my ability to make decisions at the local level and provide a nimble, custom-tailored approach to transaction management for my clients. Avison Young's strong track record in San Diego and Southern California were appealing, and I think these factors will enable me to continue to provide high-level service to past clients while expanding my client base and growing the firm's presence here in town.

GlobeSt.com: How do you plan to approach potential life-sciences tenants and landlords in this market?

Cooper: For companies in the business of innovation, it is important to balance lease flexibility against the intense capital improvements needed to build specialized space. My approach to transaction management is to focus on delivering the most functionality in a given facility, while creating maximum flexibility in lease terms. The market has changed drastically since the recession; dwindling supply has made the need to maximize negotiating leverage more important than ever.

GlobeSt.com: What are these tenants seeking in their workspace?

Cooper: Life-sciences and biotech users have been making a definite shift toward cleaner, simpler floor plans featuring creative uses of light and progressive work/live concepts that increase employee interaction. With decreasing vacancy, rents have generally gone up, placing more importance on reusability of tenant improvements, as well as cost-saving renewable energy features. We are seeing a trend toward modular plug-and-play concepts, which enhances flexibility and efficient use of space.

GlobeSt.com: How are you advising your clients today?

Cooper: I have been very focused on advising companies that are currently in leases that were signed during the downturn. Companies needing to relocate or those with contracts due for renegotiation will experience a marked reduction in leasing incentives today, so it is critical for tenants to get ahead of their lease expirations, create a plan, and maximize leverage. The need to be forward-thinking has never been greater.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.