MINNEAPOLIS—"Commercial real estate has operated in the same way for decades, and what we have decided to do is focus on the small tenant, which is a very large, underserved group." That's Jim Simpson, CEO of Crelow, a technology platform geared toward connecting office tenants and owners with available space to meet their requirements. Launched this past November in Minneapolis, Crelow has also been rolled out in Denver, Phoenix, Houston and Seattle, with the Bay Area up next. The platform will continue rolling out nationally throughout 2016.
Simpson makes it clear that Crelow is not a listings website, nor does it eliminate the commercial brokerages from the equation. In fact, Cushman & Wakefield, CBRE and Transwestern all have used the platform, along with smaller brokerages.
"What Crelow is, is a demand-driven marketplace for office space," he tells GlobeSt.com. "It's not listings; you don't go to Crelow and list your property. Other examples of a demand-driven marketplace are AirBnB and Uber, where it takes two sides of the marketplace to be successful."
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Paul Bubny
Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.
