First New-Build Hotel to Rise in Morris County, NJ

Rendering of ARCHER Hotel planned for The Green at Florham Park, Florham Park, NJ

FLORHAM PARK, NJ—The Rockefeller Group and LodgeWorks Partners will develop one of the only new-build hotel projects in Morris County, NJ in recent years. LodgeWorks, owner of the ARCHER brand, will bring ARCHER Hotel Florham Park, a new build boutique property, to life at The Green at Florham Park, The Rockefeller Group’s 268-acre, master-planned development that is currently home to the New York Jets, BASF North American Headquarters and Summit Medical Group. To be developed adjacent to the Summit Medical Group facility, ARCHER Hotel will have 161 guest rooms and suites, with a neighboring retail site for local or national restaurant tenants. “As we strive to create the highest quality and most sustainable multi-use environment in Northern New Jersey, we believe that ARCHER Hotel is the ideal fit for The Green at Florham Park ,” says Clark Machemer, senior vice president and regional development officer for The Rockefeller Group’s New Jersey/Pennsylvania office. “Much in line with the environment we’ve created throughout the rest of The Green, the hotel will provide guests with a distinctive experience — sophisticated and refined design.” Florham Park’s new ARCHER Hotel will also serve nearby corporate offices that include Novartis, Honeywell, ADP, Merck and Bayer. The hotel will offer an on-site fitness center, indoor pool, bocce ball court and more. ARCHER Hotel will have 4,000 square feet of flexible technology-enabled indoor event and meeting space, 2,000 square feet of pre-function space and 5,000 square feet of outdoor entertaining venues. The hotel’s food and beverage offerings will include a healthy à la carte breakfast, and a full bar with evening small plates and appetizers, as well as indoor and outdoor seating. LodgeWorks has previously built ARCHER Hotels in Midtown Manhattan’s Garment District, and has locations under construction in Austin, TX, and downtown Napa, CA. Each hotel is uniquely designed for its market, the firm says. “There is a need – and most certainly a market – for boutique hotels in upscale suburban markets.  Particularly in Northern New Jersey we saw a demand for a hotel that will serve upscale business and leisure travelers who seek a more refined and unique experience,” says Mike Daood, president of LodgeWorks. “These are the same discerning travelers who stay in more traditional, independent boutique hotel markets like New York and Austin.  ARCHER Hotel should be an attractive option for this consumer, in markets traditionally void of boutique quality product and service levels.  We also anticipate that this will be a welcomed addition for local residents to enjoy cocktails, host their out-of-town visitors and the celebration of special events.” ARCHER Hotel is the latest addition to the commercial component of The Green at Florham Park master plan, which also encompasses 855,000 square feet of class-A corporate office space in buildings ranging from 100,000 to 325,000 square feet.   The office environment is the design of Kohn Pedersen Fox, a master planning and architectural design firm. Kohn Pedersen Fox’s sustainable design principles place The Green at Florham Park at the forefront of 21st-century methods for environmentally and socially responsible development.  

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