Attracting Tech Talent Is Key in Creative Office Marketing Effort

The marketing team hopes to capitalize on the long-term fundamentals of an 18-hour office market.

PHOENIX—The emergence of the 101 Corridor as a prime employment destination for publicly traded companies has been a contributing factor in the Phoenix Metro’s high job growth, as well as some of the strongest prospects for continued job growth in the nation. In recent years, the 101 Corridor has attracted many creative, technology-driven tenants, such as Microsoft, Apple, Shutterfly, GoDaddy and Amazon . To further attract a similar tenant base, the marketing effort is underway for a class-A creative office building located along the 101 Corridor in the heart of Arizona’s Southeast Valley, in this exclusive to GlobeSt.com.  Meridian Capital Group has been named with Savills Studley to co-market the 117,000-square-foot facility, with Phoenix Rising Investments LLC appointing the two firms. Also known as Centrica , the property is strategically located at 1550 West Southern Ave., an office focal point bordering the Loop 101 freeway. There is direct access to both the Loop 101 and US Route 60, providing the commuting conveniences on which tenants place a premium. Centrica was completely gut renovated in 2015 to feature the physical characteristics that are valued by collaborative-type employers, including expansive ceiling heights, an efficient and flexible layout, and significant infrastructure upgrades. The property offers a six per 1,000 parking ratio, which is expandable to 10 per 1,000. Additionally, with more than nine acres of the site area located in a district targeted for future growth, Centrica offers investors potential upside through expansion or further development. Located in proximity to the Arizona State University main campus (the largest college in the country by number of students) and Mesa Community College (the third largest community college in the country with 29,000 students), Centrica offers direct access to a highly educated labor pool, competitive office occupancy costs and strong growth potential. The location has national retailers, restaurants and businesses serving the more than 1 million residents within a 10-mile radius. Given the Southeast Valley’s recent tech boom, flurry of leasing activity, and current and future employment growth, Centrica is positioned to capitalize on the long-term fundamentals of an 18-hour office market.