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What Had A Year-Over-Year Increase of 15%?

INLAND EMPIRE, CA—E-commerce's percentage of total retail sales continues to grow and the push to be closer to the population and the consumers ordering online daily will continue to have a meaningful impact on our industrial market, says one Millennial we EXCLUSIVELY spoke with.

By Natalie Dolce | nataliedolce | | Updated on February 16, 2016

ie-ecommercechart-jll INLAND EMPIRE, CA—In reviewing the chart above, Nicole Welch , VP of industrial services at JLL , says it showcases the growing influence that e-commerce is having on industrial real estate as a percentage of all activity over 200,000 square feet. In 2007, e-commerce represented roughly 10% of all industrial activity in the Inland Empire, she says. “Today, that figure has grown to over 20%, which mirrors the stats we’re seeing nationally on e-commerce as a total percentage of retail sales.” And while fourth quarter figures have yet to be released by the Census Bureau, in 3Q 2015, e-commerce represented 7.4% of total retail sales; a 15% year-over-year increase, she tells GlobeSt.com. “This comes as little surprise, especially if you consider that Millenials are now the largest percentage of the US workforce, comprising roughly 1/3 of working Americans.” At 34 years old, Welch falls into that demographic. “I postponed marriage until my 30′s, was a first time home buyer in 2015, had grad school debt and am now a working mom with zero time to even think about going to a mall,” she tells GlobeSt.com. “So what do I turn to? My Smartphone.” In the last week, she tells GlobeSt.com, she has ordered diapers from Amazon, a coffee table from Wayfair.com, a lamp from Restoration Hardward and a new work suit from Nordstrom. “Would it surprise you if I told you all of these retailers have distribution center locations in the Inland Empire?” She explains that “the push to be closer to the population and the consumers ordering online daily will continue to have a meaningful impact on our industrial market and drive new demand for years to come.”

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