1405 Palisade Avenue, Union City, NJ

UNION CITY/JERSEY CITY, NJ–Hudson County's multifamily properties are primed for rent growth and property appreciation that continues to outpace Northern New Jersey's six other apartment submarkets, according to Nicholas Nicolaou, senior vice president at Gebroe-Hammer Associates. The Hudson County market specialist, who recently arranged three separate trades totaling 148 units sold for $19.3 million in Union City and Jersey City, links optimal property performance and area gentrification to enduring investment activity.

“Hudson County is home to Northern New Jersey's most desirable, high-population-density neighborhoods and its highest concentration of multi-family properties,” says Nicolaou. “Like the migrating Manhattanites in search of rents substantially lower than New York City, development has moved inland away from the waterfront. As a result, established properties with value-add potential are realizing at-or-above market-rate rents upon turnover and occupancy rates of nearly 98 percent.”

In Union City, where approximately 75 percent of the municipality's residents are tenants, Nicolaou arranged the $8.1 million sale of 1405 Palisade Ave., a five-story, 67-unit complex just one-and-a-half miles from the Lincoln Tunnel. The three-building mid-rise property features a mix of spacious studio, one- and two-bedroom layouts fronting Palisade Avenue between 14th and 15th Streets. Three blocks south, Nicolaou also represented the seller and the identified the buyer in the $7 million trade of the Puritan and Mayfair Apartments, a 56-unit Renaissance-revival-era low-rise building. Located at 309-315 11th St., at the corner of Palisade Avenue, the two walk-up buildings include studios, one- and junior one-bedrooms as well as two-bedroom units.

“Part of the famed North Hudson municipalities along the picturesque Palisades, Union City is the most densely populated – in the 50,000+ number-of-residents category – in the United States,” says Nicolaou. “It is now considered a best place to live and work and even retire, according to AARP's latest Top 10 rankings.”

Rounding out Gebroe-Hammer's recent Hudson County sales activity is the $4.2 million sale of 25 units in Jersey City's Journal Square neighborhood. Located at 77 Magnolia Ave., the four-story property is centrally situated within this unique-in-character business district, tree-lined residential area and transportation hub. Currently, Journal Square has several prominent redevelopment projects underway that include residential buildings and hi-rise mixed-use towers, all of which are attracting a “higher-income, professional tenant demographic,” Nicolaou says.

“While Hudson County has introduced the greatest number of new units to its inventory during the course of the past 10 years, it also has an unrivaled absorption rate on product spanning its total apartment inventory and all property-class categories,” he says. “Jersey City and North Hudson's multi-family investment market has enduring appeal among investors attributable to a diverse population reliant upon apartment living.”

Correction, 2/29/2016: An earlier version of this story had a dateline that incorrectly placed Union City in Pennsylvania. It is, of course, in New Jersey.

1405 Palisade Avenue, Union City, NJ

UNION CITY/JERSEY CITY, NJ–Hudson County's multifamily properties are primed for rent growth and property appreciation that continues to outpace Northern New Jersey's six other apartment submarkets, according to Nicholas Nicolaou, senior vice president at Gebroe-Hammer Associates. The Hudson County market specialist, who recently arranged three separate trades totaling 148 units sold for $19.3 million in Union City and Jersey City, links optimal property performance and area gentrification to enduring investment activity.

“Hudson County is home to Northern New Jersey's most desirable, high-population-density neighborhoods and its highest concentration of multi-family properties,” says Nicolaou. “Like the migrating Manhattanites in search of rents substantially lower than New York City, development has moved inland away from the waterfront. As a result, established properties with value-add potential are realizing at-or-above market-rate rents upon turnover and occupancy rates of nearly 98 percent.”

In Union City, where approximately 75 percent of the municipality's residents are tenants, Nicolaou arranged the $8.1 million sale of 1405 Palisade Ave., a five-story, 67-unit complex just one-and-a-half miles from the Lincoln Tunnel. The three-building mid-rise property features a mix of spacious studio, one- and two-bedroom layouts fronting Palisade Avenue between 14th and 15th Streets. Three blocks south, Nicolaou also represented the seller and the identified the buyer in the $7 million trade of the Puritan and Mayfair Apartments, a 56-unit Renaissance-revival-era low-rise building. Located at 309-315 11th St., at the corner of Palisade Avenue, the two walk-up buildings include studios, one- and junior one-bedrooms as well as two-bedroom units.

“Part of the famed North Hudson municipalities along the picturesque Palisades, Union City is the most densely populated – in the 50,000+ number-of-residents category – in the United States,” says Nicolaou. “It is now considered a best place to live and work and even retire, according to AARP's latest Top 10 rankings.”

Rounding out Gebroe-Hammer's recent Hudson County sales activity is the $4.2 million sale of 25 units in Jersey City's Journal Square neighborhood. Located at 77 Magnolia Ave., the four-story property is centrally situated within this unique-in-character business district, tree-lined residential area and transportation hub. Currently, Journal Square has several prominent redevelopment projects underway that include residential buildings and hi-rise mixed-use towers, all of which are attracting a “higher-income, professional tenant demographic,” Nicolaou says.

“While Hudson County has introduced the greatest number of new units to its inventory during the course of the past 10 years, it also has an unrivaled absorption rate on product spanning its total apartment inventory and all property-class categories,” he says. “Jersey City and North Hudson's multi-family investment market has enduring appeal among investors attributable to a diverse population reliant upon apartment living.”

Correction, 2/29/2016: An earlier version of this story had a dateline that incorrectly placed Union City in Pennsylvania. It is, of course, in New Jersey.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].