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Retail Moving Toward Mobile Solutions?

LAS VEGAS—The push for mobile site selection technology is one of the biggest trends in retail real estate, according to ICSC RECon event attendee Tom Buxton, president and CEO of customer analytics firm Buxton.

By Natalie Dolce | nataliedolce | | Updated on May 18, 2016
Tom Buxton, president and CEO of Buxton, an industry leader in customer analytics. Tom Buxton, president and CEO of Buxton, an industry leader in customer analytics.
LAS VEGAS—There are several retail trends that will intensify throughout the remainder of 2016. That is according to Tom Buxton , president and CEO of Buxton , an industry leader in customer analytics. The first is the push to find growth opportunities outside of the traditional primary markets, says Buxton. “Secondary and tertiary markets are gaining momentum, as are urban centers.” The next is retailers’ continued struggle to master the science of true omnichannel retail, which involves maximizing customer penetration regardless of the channel, he explains. “You see that play out as brick and mortar retailers try to understand the impact of online channels and as online retailers expand into physical stores.” Finally, Buxton is seeing even more retailers integrate food and other experiential elements into their stores. But one of the biggest trends in retail real estate is the push for mobile site selection technology, he tells GlobeSt.com. “The entire world has moved toward mobile solutions, and real estate won’t be left behind. We are seeing more and more companies rely on site selection analytics that can be accessed in the field.”

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