Curated Tenant Mix and Exterior Breathe Life into Center

99 Ranch Market will anchor the Crescent.

AUSTIN, TX—Highland Village is across from Midtown Commons , a rapidly growing mixed-use development, and near the Crestview Station Capital Metro rail line and ACC Highland mixed-use redevelopment. Significant capital improvements and a project re-branding are underway for Highland Village, soon to be renamed the Crescent , a 120,000-square-foot neighborhood shopping center at 6929 Airport Blvd., at the intersection of Airport Boulevard and Lamar Boulevard, according to Misuma Holdings . The center will receive extensive façade and exterior improvements, parking lot upgrades, new monument and directional signage, as well as new landscaping. “With the surge of revitalization along North Lamar, spurred by the redevelopment of Highland Mall , we saw an opportunity to refresh one of the larger retail centers in the area. The Crescent will be a curated center with a thoughtful tenant mix that offers new and different experiences for Austinites,” said Dean Davidov , partner, Misuma Holdings. Supermarket chain 99 Ranch Market will anchor the project, opening its first Austin location (and fifth in Texas) at the Crescent in early 2017. The California-based supermarket offers fresh produce, meat and seafood, along with Chinese, Korean, Japanese and American specialty grocery items. 99 Ranch Market was established in 1984 and has grown to become one of the largest Asian supermarket chains in the United States, with more than 43 locations in California, Nevada, Texas, New Jersey and Washington State. Kula Revolving Sushi Bar has also signed on to bring its interactive, conveyor-belt delivery system to Austin. The concept originated in Japan (where Kula has more than 360 restaurants) and has taken hold along the West Coast, where Kula has multiple locations, and now in Texas. Customers can pick fresh sushi plates off a revolving conveyor belt; if a desired item is not rotating, customers can place orders using the table’s iPad. Kula expects to open in fall 2016. Davidov tells GlobeSt.com: “Austin cares about its culture and lives up to its reputation of seeking what’s new and what’s next. We are creating a street retail environment in an older shopping center. Where street retail typically has many landlords with different outlooks on tenancies within a city block, we own the entire center and can truly curate which tenants are mixed together. Our initial tenants and top targets are new to Austin; unlike anything that is already in the market and represent a diversity of offerings mirroring the city, along with an element of fun.” Eric DeJernett and John Heffington with CBRE’s Austin office are the exclusive retail leasing advisers. CBRE is marketing multiple retail lease availabilities at the center and also manages the property. “Allan and Dean Davidov have a real passion for reimagining outdated properties and breathing new life into projects that have good locations and good ‘bones.’ Their confidence in Austin began at The Linc next to ACC Highland where they are in the midst of a significant renovation and we are attracting best of class tenants like Easy Tiger, Austin Film Society, Pluckers Wing Bar , with more exciting announcements yet to come,” said DeJernett, senior vice president. Austin development is abundant. What are the active markets? Who are the key players? Join us at RealShare Austin for market intelligence and the best networking in the biz.