This is an HTML version of an article that ran in Real Estate Forum. To see the story in its original format, click here.
The commercial real estate industry has not traditionally been at the forefront of technological innovation—in fact, it often seems to play catch-up to other industries that have embraced technology wholeheartedly. But since technology-enabled companies like Airbnb and Uber, and co-working space providers like WeWork and Breather, have cropped up, CRE is being forced to either beat 'em or join 'em.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
